With SEO being such an integral part of any company’s online marketing strategy, it’s important for even small businesses to have a basic understanding of how search engine optimisation works.
So what is SEO?
Search engine optimisation is the process of ensuring that your website and social media accounts are visible to potential clients and customers. In this digital age, search engines are most people’s first port of call when they are looking for any service or product, they tend to search for words associated with that particular service – a person in Essex who needs a tap fixed is likely to search ‘Essex plumbers’, for example. If they need the tap fixed right away, they might search ‘emergency plumbers in Essex’. Implementing SEO simply means that when writing social media posts, blog posts and website content, a smart plumbing company includes the keywords ‘Essex’, ‘plumbers’ and ‘emergency’. That way, their website appears in potential customers’ search results, increasing the chances of business.
Not just website content
SEO also applies to image searches and video searches, and improves a site’s organic, or unpaid, results. In other words, it’s free marketing. All businesses need to do is make sure their content is in line with what their audience will search for!
SEO is pretty straightforward for us and most businesses work on it as part of their online marketing strategy – there is a lot of stiff competition for those first page Google search results though. That’s where Essex Web Creative comes in: we look after your online marketing so you can focus on your business, safe in the knowledge that your business has the strong online presence it deserves.
Our Online Marketing Services
We offer SEO services, including keyword research, error analysis, monthly reports, keyword implementation and content writing, all to boost your site’s chances of reaching that all-important first page. We can also take care of your social media marketing, from reviewing the design of your social media profiles to planning a strategy around your business’s goals. Additionally, we offer pay per click services with total transparency, targeting specific audiences and boosting your online visibility. We started in 2002, and have built a service that will propel your business to the top – and if you’re already enjoying success, we make sure it continues!