Online marketing has become a lot more complex over the last ten years. It used to be the case that a quick assessment of keywords and some well-placed links could boost a website’s profile almost overnight. These days successful online marketing requires expert attention to a range of critical areas – from flawless web design to mobile friendly content – and it’s anything but straightforward to implement. But you may be surprised to learn just how big a difference something as small as a blog can make. Here are three surprising facts about the huge potential this old fashioned resource.
Blogs boost inbound links by over 90%
Everyone knows that good quality content drives readership on the web, and with that constant need to stay relevant comes a high demand to supply useful links. A useful blog about your area of expertise will get other sites lining up to promote your content, and that means swathes of potential customers too. Blogs are always working for you, and unlike conventional advertising the only real expenditure is time, so it’s a no brainer to harness their potential.
Blogs boost B2B leads by over 50%
In fact, it’s estimated that blogs can generate up to around 70% more leads for businesses promoting services to other businesses. This is easy to believe for anyone that’s searched for answers about their areas of work on the web. One of the most trusted sources of information at the moment is the blog. If you can stay relevant and keep answering those evergreen questions in your content, you stand a great chance of being more visible to other businesses.
Prioritising blogging boosts positive ROI
It can take some serious effort (current figures suggest that it takes more than 50 posts before Google starts to index you) but it has been shown that blogging can improve chances of positive ROI on a marketing campaign by more than 10%. It’s perhaps no surprise that blogging can help to get you found online, but these figures suggest it’s still a driving force in online marketing. So there you have it – blogging might seem like one of the more old-fashioned online considerations, but it remains as relevant as ever.