In our modern day and age, opportunities abound, and lots of them come from the internet. Yes, there are those who bemoan the moral decline of our teenagers and the evils of technology, but for most people, having access to the online world entails only good things: improved relationships with long distance friends and family, an easier and more streamlined day-to-day existence, and lots of chances for the entrepreneurial to make their mark on the world.
At Design Box Media, we’re big fans of it, as you might imagine from our line of work. Every day, we see what people can achieve with an internet connection and ambition, and eCommerce websites are something of a speciality for us. Here to help those who need it, we’ve picked up some great tips and tricks along the way, so before you consider breaking into the business yourself, here are a few hard-earned insights you might find helpful…
#1: The customer is always right
Good customer service is a must for any successful business, and eCommerce enterprises will find they’re no exception to this rule – in fact, they’re probably even more bound by it than most. The thing is that most people want just a few things from you, but if you fail to deliver on these, you’re highly likely to disappoint, and in doing so, to find yourself being criticised online. The best way to avoid this is simple: provide a strong client experience from the word go. This means ensuring an easy checkout, quick posting, and a cost-effective but competent couriering service too. On the odd occasion that you do get it wrong, don’t quibble – apologise and try to make amends instead.
#2: Be explicit
Rule number two is another that should be obvious but sometimes isn’t: you need to be explicit with regards to your website content. Whereas a product bought in store is available for inspection, buying remotely is a whole other ballgame, so people want to know exactly what they’re purchasing before they take the plunge. Make absolutely certain that any important information is included in your listing, and you’re much more likely to make a sale, and far less likely to find an item winging its way back to you.
#3: Utilise every available opportunity
Last but not least, make sure you use the opportunities that are open to you. The internet provides the most fantastic platform for getting your goods out there and raising your brand profile, but only if you take advantage of it. Market yourself, make the most of the free advertising offered by social media platforms, and be sure to brush up on invaluable skills like search engine optimisation and social media strategy.
To learn how Design Box Media could help you with your eCommerce store, get in touch with our team today.