British Event Catering approached us to redesign a new website that help them generate leads. Their previous website was extremely out of date and required a completely new fresh approach. An additional goal was to help the website perform well in Search Engines to ensure they got the best possible chance of being found for their specialist services. Upon starting the project it was extremely important that we built a strong brand for the company as they were at the stage of re-developing the business.
Identity that stands out
British Event Catering’s logo needed to interact and stand out to their customers. The whole idea was to keep it food related and give the immediate recognition of food to the customers. Our aim was to move away from the old logo which had a family tradition look, to a more recognisable and modern logo. We looked at the brand and tried to retain the colour scheme from their old logo by using the burgundy with a clean bold typeface. Design Box Media also kept in mind that the logo has to look good on all platforms such as print and web, giving our customer the security for it to continuously look the same. British Event Catering have told us how happy they are with the overall image and have mentioned that more people are recognising their brand.