The Brief

During the early end of 2012 Sealand where referred to us to take over their website with a fresh, modern and professional website. We had to take the site into a big leap forwards from the previous version, so in this task we knew we had to go beyond all expectations. was in need of a new look moving forward with the constant growth of the Sealand following, especially with its major presence online. We sought out to create a new experience for the Sealand fans across the world, an experience that would bring an even bigger in-depth look into the Principality of Sealand like never before.

Our Approach

After being briefed by none other than Prince James and Prince Liam we had a clear vision on how to execute the ideas proposed to us, but at the same time, we had plenty of creative channels to explore. From the beginning of the project our Design team worked on how we could make the website more visually pleasing, whilst providing users with an experience that they could take away more information from the new site than ever before. It was challenging, but we feel that we provided the right solutions to all areas of the brief. We began by mapping out each page with a Wireframe, which allowed us to make lots of aesthetic changes, and to break away from the existing design. Almost like starting again with a blank canvas. After outlining what we planned to do, we provided a full presentation of our ideas to the Princes. They really believed in the design and couldn’t wait to see the development phase start, as well as the live version of the site.

The Results

The new Sealand redesign uses the harmonious balance of images and content to display better than ever. We thought of ways to keep users engaged but at the same time giving them the right options needed to explore further into the rich history of Sealand. Combining all of the above with informative offers, helping users get to where they need to go quickly and conveniently.

Since Sealand first enquired about our services, we have enjoyed a happy partnership – and it’s little wonder considering what we have achieved together. With the company’s sales increasing by over 300% in only the first year of our collaboration, they have continued to improve every year since, leading to one very happy customer.

“When Design Box Media created our website we gave them very little to work with but they turned it into something that looks great and loads very quickly! Since launching the new site and online marketing our monthly sales have grown month on month and we’re now the top google ranking above Wikipedia! Tom is always quick to exceed what I’ve asked for.”

Prince James Bates