Chelmer Valley were referred to us in need of an agency to maximise the potential of their online presence. We have been working with Chelmer Valley for many years supporting their growth online and producing successful strategies. Chelmer Valley expressed that they were struggling to boost brand exposure and product promotion and they were in need of some guidance on a fresh approach to their marketing strategy. A new modern website was requested that was able to reach out to their target market and industry, also important was a user-friendly and mobile responsive design for an enjoyable browsing experience.
The first point of action was to rebuild their current website to give them a strong foundation to improve their online presence. We designed a website that matched their current branding with relatable brick colour schemes to help relate with their industry. We had to make sure their was always a high level of call to actions through out the website for the best possible chance of return in their investment. We developed this website with a bespoke product and gallery system to their ever-changing improvements. We carefully crafted their product system including a filtering system to make sure the website as user friendly as possible.
After we built their website we could then work on their marketing solutions. We developed a complete digital marketing strategy to attract, capture and convert new leads on their website and also promote their brand and product range. The strategy included a high level of search engine optimisation, Social Media Marketing, Google Adwords and a lead capture funnel built into WordPress.