Essex Laser Lipo where referred to us from a previous satisfied client. They required us to support them and help guide them by taking their business to the next level online. The next goal was to redesign and build their website to give Essex Laser Lipo a strong foundation for future marketing. It needed to be a fully functional website that would be SEO friendly, mobile friendly and would generate a high level of leads to help produce sales. Once all of this was in place Essex Laser Lipo required us to provide ongoing support to help promote the business and ensure they stay above their competitors.
Our first approach was to move away from the current pink beauty look and to more of a clean and professional clinic. We designed a basic brand using two new colours that had previously won Pantone colour of the year back in 2014. These colours symbolised more of a clean, neutral and professional clinic feel rather than a cheap female look that they once had before.
We built the website after an upfront level of discovery. We made sure that the website was not only mobile friendly but SEO friendly too. We then developed a strong strategy of lead generation in and around the website to ensure the best possible return for this client. We built in some features such as special offer promotions, online booking, a blog, gallery, email marketing and much more.