We were assigned with the task of designing a new brand and user experience for PPS (Paviour Property Services). Their previous website and logo was dated and required a new modern approach, promoting their company and brand. Their previous website was not mobile friendly, it was hard to manage and update with new projects and was not working for their business or clients.
After being briefed an upfront level of discovery with the owners of PPS we had a clear vision on how to execute the goals proposed to us. From the beginning of this project, the design team worked on how we could make the website modern and corporate, whilst providing users with an experience that would be well trusted upon enquiring PPS for their services.
The first point of action was to build a new brand that would be a strong foundation for the project moving forwards. The next part of our project was to build a new website that would have a high level of call to actions to generate leads and a bespoke business listing system for their website. The business listing system had to be easy for the Team at PPS to update with the latest properties that were available for sale. We additionally setup a member area to ensure that private details were only shared with approved candidates. This would also act as another lead generating tool to provide details of all of the potential buyers.